No more theory: validation, prototyping and scaling
ADVANCE | Seminar content
At ADVANCE, we support you – or ideally your entire team – in refining an existing idea and bringing it to market. Using modern methods, you will continuously validate and optimise your product or service directly with customers.
What makes this programme special is that each team is personally supported by a junior coach to ensure individualised feedback and maximum progress.
Content & Tools
This semester, the focus is on implementation and marketability:
- Problem and customer analysis: Understand your target audience’s pain points.
- Value Proposition Design: Formulate an unbeatable value proposition.
- Market and competitive analysis: Know your environment and your competitors.
- Prototyping: Build the first tangible versions of your solution.
- Business model development: Develop a viable business model.
- Traction: Generate initial measurable success and customer interest.
ECTS & Registration
The seminar is open to all students at the HdM. Students may participate individually or in teams, with teams being given priority when places are allocated.
- Bachelor’s: 221504a, ‘Business Start-ups 2’, 4 ECTS, ST (ungraded). Included in, amongst others, AM7 and PMM7.
- Master’s: 368404a, ‘Management in the Creative Industries’, 5 ECTS, ST (unmarked). Linked to WI3, among others.
- Assessment: Keeping a learning diary and submitting written assignments on various challenges throughout the semester.
Registration for the 2026 summer semester has already closed.
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